This announcement made me reminisce about Rich's and about the Pink Pig.
The bright Pink Pig - complete with a pig tail on the end car - took you on a small rail trip up and over the toy department where you could gaze down at all the toys. and boy, were there toys! Sparkling lights, and decorations made the whole experience very exciting.
Then you could visit Santa and tell him what you wanted for Christmas.
After that, you could go to the Secret Santa room where you picked out presents for your parents and they were wrapped (in secret, of course) and you parents paid for them, using what was called then, the charge plate.
The Great Tree was on the crystal bridge that joined the two Rich's buildings. And since it spanded Forsyth Street you could drive down the street and view the tree.
The lighting of the Great Tree was featured on the cover of the Dec 15, 1961 Time magazine.
No one tells the story of the lighting of the Rich's Great Tree better than Celestine Sibley in her book, Dear Store, An affectionate Portrait of Rich's.
But Patricia Walston wrote this beautiful account. And yes, they read the Bible.