Fast Fashion Thoughts
Just read an article about iconic brands closing. You can read it here.
What I thought was very interesting is the H&M is closing some stores in the USA. I was happy when I read that sentence because they are one of the worse pushers of "Fast Fashion."
(Read the book, Overdressed to learn more.)
I was happy, I was dancing. But then....I stopped in my tracks when I read this sentence:
"However, while they are booming, the H&M’s in the U.S. are showing slower growth and they plan to close 160 stores. The good news is they’re planning to open more stores in other parts of the world."
They are going top open more stores in countries whose consumers are not conscientious as those in the USA. More and more we are saying NO! to fast fashion. But many other countries are not.
Two brands reducing their stores:
Charlotte Russe
"Since 1975, the Californian-based retail chain, Charlotte Russe has been the ultimate source of trendy and affordable fashion for women in their teens and twenties. The company became a popular choice for fast-fashion bargain hunters and branched out to 560 stores across the U.S."
Forever 21
"The American fast-fashion retail brand, Forever 21 has been going strong since 1984. Since the first store in LA, it has been keeping fans on top of the latest trends and forever young for over 30 years. With its trendy offerings and affordable prices, the popular brand swelled to 700 stores globally."
Notice both that the description of both of these stores includes the term "fast fashion".
We don't need fast fashion. It is clogging our closets, our landfills, our thrift stores, our lives.
I hate that people are losing their jobs but something has to be done. It has gotten out of hand.
Am I guilty of fast fashion -- you bet. But I am working on it.
Pat
What I thought was very interesting is the H&M is closing some stores in the USA. I was happy when I read that sentence because they are one of the worse pushers of "Fast Fashion."
(Read the book, Overdressed to learn more.)
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| Image: Hypebae |
I was happy, I was dancing. But then....I stopped in my tracks when I read this sentence:
"However, while they are booming, the H&M’s in the U.S. are showing slower growth and they plan to close 160 stores. The good news is they’re planning to open more stores in other parts of the world."
They are going top open more stores in countries whose consumers are not conscientious as those in the USA. More and more we are saying NO! to fast fashion. But many other countries are not.
Two brands reducing their stores:
Charlotte Russe
"Since 1975, the Californian-based retail chain, Charlotte Russe has been the ultimate source of trendy and affordable fashion for women in their teens and twenties. The company became a popular choice for fast-fashion bargain hunters and branched out to 560 stores across the U.S."
Forever 21
"The American fast-fashion retail brand, Forever 21 has been going strong since 1984. Since the first store in LA, it has been keeping fans on top of the latest trends and forever young for over 30 years. With its trendy offerings and affordable prices, the popular brand swelled to 700 stores globally."
Notice both that the description of both of these stores includes the term "fast fashion".
We don't need fast fashion. It is clogging our closets, our landfills, our thrift stores, our lives.
I hate that people are losing their jobs but something has to be done. It has gotten out of hand.
Am I guilty of fast fashion -- you bet. But I am working on it.
Pat
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